Airbnb’s assessment of 2025 and early 2026 was neatly summarised from the stage as “demand is shaken, not stirred”. New Zealand’s domestic travel market has endured one of its most difficult periods in recent years, remaining among the region’s more depressed segments through 2025 and into the first half of 2026.
The more recent direction is encouraging. Airbnb’s data shows international visitor guest nights increasing by +9.1% year on year, while domestic demand has begun a more modest recovery of +0.6%. China is currently New Zealand’s fastest-growing inbound market, followed by Singapore, Australia, and the U.S.
Queenstown and the wider South Island are leading the recovery. Auckland, after one of the weakest starts to the year of any NZ region, has also moved from negative into positive territory. The Bay of Plenty and Taupo lag a bit behind, particularly in the domestic drive market, but are following a similar recovery curve.
There is potential for domestic demand to strengthen further. New Zealanders are estimated to hold around 40 million days of unused annual leave. Airbnb expects some of that backlog to convert into weekend breaks and longer holidays, although affordability and consumer confidence will still determine how much becomes actual travel.
Airline capacity provides another important signal. Airbnb’s analysis shows that changes in available airline seats and guest nights have historically tracked remarkably closely at a market level, approaching a one-to-one relationship. That does not mean every additional seat produces a guest night, but sustained increases in capacity have generally been accompanied by a corresponding expansion in travel demand.
At the Summit, Airbnb estimated that scheduled services could add approximately 463,000 seats on routes serving Auckland over the coming year. Public announcements support that direction, including new connections with the Gold Coast and Western Sydney and expanded China Eastern frequencies through Auckland.
Domestic connectivity is also expected to improve as Air New Zealand gradually increases aircraft availability. The airline has announced additional capacity on several important routes during 2026, including increases of 9 per cent between Auckland and Queenstown and 4 per cent between Auckland and Christchurch.
Airline schedules can change and additional seats must ultimately be filled. Even so, the combination of growing international access and stronger domestic connectivity is one of the clearest indications that travel demand could accelerate through summer and into autumn 2027.
None of this erases how difficult the past 12 to 18 months have been. It does, however, present a considerably more constructive outlook than we had at the beginning of the year. That outlook will inform how we manage pricing, minimum stays and availability over the months ahead.